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Unlock the financial power of women

It is expected there will be 100 million additional women in the workforce globally by 2030. The impact of this is that women’s earnings are expected to grow significantly. Already we see an increase, with women’s income increasing 20% from 2018, up to $24 trillion in 2020. Despite their increased contribution to the global economy, women continue to face challenges.

Fidelity’s Global Women and Money Study was conducted in Hong Kong and five other regions in 2021 with the aim of understanding women’s financial situation, investment behaviours, retirement goals and to help women tackle challenges in order to reach their goals.

Let’s take a closer look at how we can address Hong Kong women’s financial challenges and unlock their financial power.

3 key observations and challenges of Hong Kong women


Women in Hong Kong are independent

78% Hong Kong women are most likely to hold money in their own accounts. One of their top life goals is to provide sufficient income for themselves during retirement. However, 40% of them expect to face a retirement shortfall, meaning lack of retirement fund, which ranks higher than China and Taiwan when comparing with other surveyed markets. 


Women in Hong Kong are active in making financial decision

Nearly half of women in Hong Kong worry about managing their own money and only 40% agree investing is ‘for people like me’, significantly lower than men (50%). It reflects that the investment confidence of women is relatively low, however it is worth noting that nearly 60% of women do make active decisions about where to save and invest. If their investment confidence is boosted, their overall investment strategy may be more impactful.


Women have difficulties to save more for retirement

Globally, women face similar challenges in contributing more to their retirement savings. In Hong Kong, 34% of women express that they lack available funds after their outgoings. 32% of women indicate that their major challenge is a lack of investment knowledge. This is the highest amongst the surveyed markets. 


Learn how to save more for retirement? Visit here.

Understanding women’s financial behaviour

1. Do women find it easier to reach their retirement goal?

Not necessarily.

On average, women and men are facing similar retirement income shortfall - women: 67%, men: 66%. But women’s income is lower and they are expected to live longer than men, thus making it harder for women to achieve their retirement goals.

2. Are women’s life goals family oriented?

Not necessarily.

The top life goals for women and men are similar: become financially secure (women:97%; Men:98%) and being able to look after themselves in retirement (Women:94%; Men:95%). 46% of women consider buying a property as their life goals. 

3. With the role of caregiver in the family, do women rely on men to take care of finances?

Not true.

61% of women say they manage all household finances, which is a similar level to men (60%). There is a higher proportion of women than men in Hong Kong who consider their savings, investments and pensions as their owns.

4. Are women interested in investing?


60% of women are interested in managing their finances and 58% women actively do so. However, women are more conservative in their investment compared to men. They tend to hold less high-risk assets such as equities and focus more on limiting their investment loss.


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About Fidelity Global Women & Money Study

Research is conducted by Opinium research between 7th January and 12th January 2021 among 12,038 men and women in six markets globally - UK, Germany, Mainland China, Taiwan, Hong Kong and Japan. Hong Kong sample of 2,007 adults aged 18 or above with 1097 women and 909 men.