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Global Sentiment Survey

Hong Kongers grow more optimistic amid economic recovery, but retirement preparedness still falls short

Hong Kong’s economy continues to recover, with growth reaching 3.5%, marking the third consecutive year of expansion. Against this backdrop, Fidelity’s annual Global Sentiment Survey shows improving optimism among Hong Kongers compared with last year. Nonetheless, retirement preparedness remains a major concern. At the same time, the advancement of artificial intelligence (AI) has sparked strong interest in its application to retirement preparation, underscoring the growing role of digital tools in financial planning.

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Well-being

Understanding the emotional intensity and evaluating well-being across finances, health, work, and life.

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Financial wellness

Assessing financial and investing confidence, as well as current habits related to spending, saving, and debt.

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Retirement

Determining retirement timelines and understanding employees’ approach to financial planning and advice.

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Workplace benefits

Understanding employees’ needs from their employers regarding compensation, benefits and support.

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Well-being: Optimism among Hong Kongers rebounds

Overall sentiment among Hong Kongers has improved notably in 2025. Nearly six in ten respondents (59%) are optimistic about the next six months, up from 56% in 2024. Positive ratings have also increased across key areas, including work (45%), work-life balance (50%), and daily finances (44%). However, the proportion rating their retirement planning as good remains significantly lower, at just 30%.

In terms of financial goals, Hong Kong workers feel most confident about ‘maintaining current lifestyle/income’ (44%), ‘achieving better work-life balance’ (40%) and ‘preparing for later life’ (40%), while feeling least confident in ‘finding a new job’ (24%). More respondents are confident in achieving the long-term financial goal of ‘being financially comfortable in retirement’ (39%) than those who are not (27%).

Rising living costs continue to be the dominant source of financial stress, cited by 66% of respondents. Concerns about ‘the state of the economy’ and ‘saving enough for retirement’ weigh heavily on their minds, affecting more than 60% of respondents.

Hong Kong women remain cautiously optimistic about the future

Among female respondents, data also reveals that sentiment over the next six months remains broadly positive, with 62% expressing optimism and 22% pessimism.

Compared with the previous year, improvements are observed across multiple aspects of life and finances. Perceptions of a good work-life balance have increased from 45% to 50%, while those who consider their day-to-day finances in good shape has risen from 41% to 44%. However, retirement planning continues to be a key challenge in financial wellness, with only around 31% of women being satisfied with their retirement preparedness.

Women place emphasis on retirement-related goals, with 97%, 96% and 97% identifying ‘preparing for retirement and later life’, ‘being financially comfortable in retirement’ and ‘maintaining current lifestyle’ as their long-term financial goals respectively. However, only about 40% of respondents feel confident about achieving these goals, indicating a pronounced gap between aspiration and confidence.

Financial stress related to the cost of living and inflation has eased slightly, declining from 72% to 69%. More than half are concerned about longer-term planning, including saving enough for retirement (59%) and physical health (57%). This illustrates the close link between retirement planning and health-related risks.

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Financial wellness: Spending restraint supports savings growth

In terms of spending habits, amid uncertain external economic conditions, half of the respondents state that they have spent less than they could afford in the past six months. Increasing savings and investments has emerged as their top financial priority. Only 24% reported overspending, down notably from 32% in the previous year.

For 40% of Hong Kong workers, savings have been kept consistent with the previous year. The percentage of respondents who have added to their savings has increased to 34% in 2025, up from 30% a year ago. Respondents attribute increased savings to spending less on non-essentials (34%), spending less on household expenses (32%) and securing higher paying jobs (32%); those who have saved less have decreased from 29% to 20%, with rising household expenses (45%) being the main cause.

Moreover, Hong Kongers are more focused on increasing their savings and investments (48%) compared with the previous year, and deem it the most pressing financial need, followed by managing day-to-day income and expenditure (23%).

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Retirement: Hong Kongers start saving for retirement late

The survey reveals that retirement planning is a major concern of Hong Kongers. Most only begin saving for retirement at age 39 but expect to enjoy retirement at 62. Among them, younger workers* anticipate retiring earlier at 59 while older workers* expect to retire at 65.

Respondents believe they need HK$3.75 million to retire comfortably, yet savings balances do not appear to be keeping pace as the current median retirement savings for older workers* aged 55 or above stands at HK$2 million, signalling a substantial gap between expectations and reality.

In addition, concerns over health problems in retirement have increased slightly to 59%, while 39% worry their retirement savings will be depleted sooner than expected. Three in ten plan to work part-time after retirement, and a further 42% are considering it. It is worth noting that the reasons for considering post-retirement work are not limited to financial needs, but also since they want to maintain social connections and a sense of purpose. This reflects a gradual shift in attitudes toward work later in life.

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AI in the Workplace: AI adoption gains traction in retirement planning

With AI adoption becoming increasingly prevalent, there is growing interest in using employer-provided AI tools to better understand workplace benefits and retirement planning. Most respondents have indicated that they are already using or intend to use AI to learn about their workplace benefits, understand how much to save for retirement, and explore ways to turn retirement savings into income.

When it comes to challenges of managing MPF, 16% of respondents indicate that they do not know how to choose MPF funds, 15% are unsure how much they need to save, and 9% have no idea how to start.

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Workplace benefits: Satisfaction trails the APAC average

Hong Kong employees are relatively less satisfied with their job overall (25%) compared with the APAC average of 38%. When it comes to top features that are essential when deciding to stay with their organisation, younger workers* value opportunities to advance (21%), while older workers* place greater importance on paid holidays (44%), competitive salary (37%) and job security (30%).

In terms of workforce stability, 17% of employees are likely to leave their organisation in the next six months. This likelihood decreases with age, with 20% of younger workers* likely to leave in the next six months, compared to just over one in ten (13%) older workers*.

Fidelity’s four guiding principles for financial wellness:

1. Maintain disciplined, regular investment
2. Adjust asset allocation in line with progress toward goals
3. Align spending patterns with life stage
4. Leverage AI and digital tools with professional advice

Charlotte Chan, Head of HK Global Platform Solutions & Head of Hong Kong at Fidelity International, said: “This year’s survey suggests improved sentiment and spending habits among Hong Kongers. Many have a clear sense of their financial goals, but confidence remains low, especially around longer-term needs. As life expectancy continues to rise, retirement planning needs to go beyond simply estimating required savings. Ongoing investment decisions and active management of asset accumulation and decumulation are becoming increasingly important. 

Hong Kongers on average start retirement savings at age 39, which may not allow much time to grow their asset. However, it is never too early, or too late, to start planning for the future. It is encouraging to see many individuals increase their savings in the past year, the next step is to grow those assets. Historically, equities have tended to outperform cash over longer periods of ten years or more. Taking an active approach with appropriate risk can help build long-term financial resilience. When investing through a pension, money is typically held for many years. Even small, regular contributions can make a meaningful difference over time.”

*Younger workers, aged 20-38; Middle-aged workers, aged 39-54; Older workers, aged 55≥.

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About the Fidelity Global Sentiment Survey

The Fidelity Global Sentiment Survey was fielded to more than 38,000 working adults across 35 international markets. The sample consisted of respondents with the following qualifying conditions: aged 20-75, employed full-time or part-time and had a minimum income of: Australia: A$45,000 annually; China: RMB 5,000 monthly; Hong Kong: HK$15,000 monthly; USA: US$20,000 annually; Canada: CA$30,000 annually; UK: £10,000 annually; Mexico: $4,500 MXN monthly; Ireland: €20,000 annually; Germany: €20,000 annually; Netherlands: €20,000 annually; France: €20,000 annually; Italy: €15,000 annually; Spain: €15,000 annually; Japan: 1.5m yen annually; Brazil: R$9,266 monthly; India: ₹55,001 annually, Singapore: SGD$2,000 monthly; Denmark: 100,00 DKK annually; South Korea: 1m KRW monthly; Switzerland: 20 CHF annually; KSA: 4,000 SAR monthly; Sweden: 200,000 SEK annually; UAE 5,000 AED monthly; New markets surveyed in 2024: Argentina: ARS 3,000,001 annually; Chile: 3,000,001 CLP annually; Colombia: 7,000,001 COP annually; Kuwait: 6,000 KWD annually; Nigeria: 1,000,000 NGN annually; Philippines: P10,001 monthly; Poland: 20,000 PLN annually; South Africa: R20,000 annually; Thailand: 60,000 baht annually; Vietnam: 24,000,000 VND annually; Taiwan: NT$300,000 annually; Costa  Rica ₡250k monthly.  
The data collection, research and analysis for the above markets was completed in partnership with Opinium, a strategic insight agency. Data collection took place between September and October 2025. Reporting and analysis took place between November and December 2025. Not all regions were asked about sexual orientation or gender identities (individuals that did not identify as either male or female did not represent a statistically significant sample size and are not presented within this piece).